Why Aveda?
It All Begins Here
“OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN,
FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH
WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET
AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY,
NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.”-HORST RECHELBACHER, FOUNDER
Let’s start this off by saying there is no truly organic permanent (oxidative) hair color, professional or drugstore. It would have made our job much easier to take the word of the “natural” companies we came across, but we didn’t do that. Instead we spent time testing color lines and researching ingredients. In the end our conclusion was this: to cover gray hair there are essential ingredients needed that are not organic. So instead of choosing and “organic” company that still uses these ingredients we chose a company that remains transparent. Aveda, although never making claims they're organic they offer some of the safest permanent hair color on the market.
Why We Love Aveda
We love Aveda for its commitment to creating high-performing products with a deep respect for people, animals, and the planet. As a cruelty-free brand, Aveda never tests on animals—something we proudly stand behind.
Their packaging reflects the same care, using as much 100% post-consumer recycled (PCR) material as possible. When that’s not feasible, they combine PCR with bioplastic derived primarily from sugarcane, reducing environmental impact.
Aveda is also a leader in sustainability, being the first beauty company to manufacture using 100% wind power at its primary facility and actively supporting renewable energy to help offset its carbon footprint.
Their ingredients are thoughtfully sourced, with more than 50% derived from natural origins such as plants, non-petroleum minerals, or water. These ingredients are sustainably harvested to protect and preserve the ecosystems they come from.
Through initiatives like Soil to Bottle™ traceability, Aveda ensures transparency and quality across its supply chain, while innovations like Babassu Betaine technology showcase their dedication to replacing petrochemicals with plant-based alternatives. Even their essential oils are processed responsibly using steam distillation.
Aveda continues to set a higher standard in the beauty industry—one that aligns perfectly with our values and the experience we strive to offer our clients.